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This is a three-part series addressing the business of training dogs, presented by Veronica Boutelle of dogTEC. Each section will last for 90 minutes and can be taken individually. This course is designed to be appropriate for both new business owners and those who have an existing business. Section one is the “The Legalities & Logistics, or The Dry but Necessary.” Section two is “’Build It & They Will Come:’ Marketing (It Can Be Easier & Cheaper Than You Think!).” Section three is “Professional Burnout: Tips to Keep You Doing What You Love.” Each section is described in detail under its individual heading.
This subject is so important for trainers! Training can be a very emotional business and if you don’t learn to set boundaries, you run the very real risk of burn out! However, if you do learn to set reasonable limits you will be able to be professional and successful as a trainer, stay in the business longer, and ultimately help more families with companion animals. In this course you will learn how to screen your clients (both human and canine!), assess your clients’ potential, learn when to cut a client loose, charge what you’re worth and – just as importantly – collect it! You’ll also learn to take personal time, avoid tasks you hate doing (but in a responsible manner), and learn how to develop and maintain a sustainable pro bono or reduced rate program, rather than giving away the farm! |